Useful points from the report:
Statement of intent -
- Ensure that there is a 'clear link between the two pieces of work' - through the use of digital convergence.
- 'The strongest work had clearly been supported by focused research, detailed planning, attention to detail and a strong, sustained central concept based solidly on the requirements and details of the brief, as reflected in focused, unambiguous Statements of Intent.'
- 'weakest statements tended to repeat the brief without explaining how the requirements and production details were to be achieved' - go in to detail with radio work e.g. soundtrack, voices, sound effects, editing etc.
Radio and Online (my intended brief)
- The best pieces included a range of content
- Ensure that the voices recorded are not poor quality
- When using the idea of 'phone-ins' ensure that it wasn't obvious the voices were coming from the same room
- Good amount of editing
- Add jingles
- There was a lack of sound effects or consideration of acoustic space
- Ensure that there is not long segments of dialogue focused on the same feature rather than covering a range of content
Websites
- When using WIX to personalise your website, work from a blank template
- Radio briefs tended to have embedded videos of behind the scenes footage on their websites
- Link between the two products needed to be strong so adding examples of tweets, Instagram posts, newsletters etc
- Mention website during the radio show
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