Wednesday, 22 April 2020

Audience Research - Audience Behaviour


Audience behaviour 3 from MeganSimpson29

I then asked my focus group some questions:
How often do you listen to the radio?
Finn - a few times a week, normally at the weekend.
Ella - I listen everday
Kai - most days 
Susie- Everday
How do you listen to the radio?
Finn - in the car or on the tv
Ella - On my phone, tv and in the car
Kai - in the car and on my google home 
Susie - On my google home
Are you more likely to listen to a podcast than the radio?
Finn- yes
Ella- yes
Kai- yes 
Susie - No

From this I have decided to incorporate the personal and intimate style of a podcast in to my chat show. This will not only help me get the product desired, but it is a podcast is something that my target audience are more likely to listen to.

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